Social Media & Publicity Portfolio

Stefanie
Mooney.

Social Media Content Marketer Publicist Strategist

Multi-hyphenate marketer with 10+ years building brands at the intersection of entertainment, retail, and digital culture. From growing Mall of America's Instagram by 433% to securing Oscar-season coverage for A24 & Paramount — I turn strategy into stories that stop the scroll.

View my work ↓ Let's connect
Stefanie Mooney
433%
IG Growth
100M+
Users Reached
100+
Creators
Social Media Strategy✦Content Creation✦Film Publicity✦Celebrity Collabs✦Brand Management✦Community Management✦Copywriting✦Campaign Strategy✦Crisis PR✦Creator Partnerships✦ Social Media Strategy✦Content Creation✦Film Publicity✦Celebrity Collabs✦Brand Management✦Community Management✦Copywriting✦Campaign Strategy✦Crisis PR✦Creator Partnerships✦

About Me

Built for culture.
Fluent in internet.

I'm an experienced social media strategist, content marketing specialist, and publicist with a decade-long career in both entertainment and retail. My work lives at the crossroads of culture and commerce — where a great story and the right strategy turn audiences into communities.

From leading social at Mall of America to securing Oscar-season coverage at Allied Global Marketing to running my own consultancy, I bring a creator's eye and a strategist's brain to every project.

Entertainment Retail Music & Events Film & TV Lifestyle Brands Social-First
10+
Years in Social & Marketing
6+
Platforms Mastered
5+
Major Studios Repped
∞
Content Ideas (always)

By the Numbers

The receipts.

Numbers that back up the strategy — and the hustle.

433%
Instagram growth — 15K to 80K followers in 12 months
25%
Month-over-month TikTok follower growth
100M+
Users reached across campaigns, viral moments, and branded content throughout career
100+
Influencers & creators managed — millions of impressions
98%
Engagement rate maintained across all channels
5 min
Avg. social response time — down from 24 hours
6
Instagram · Facebook · X/Twitter · TikTok · YouTube · LinkedIn
#1
Trended locally & nationally on X/Twitter multiple times

The Story Behind the Numbers

#1 Retail Destination

During her tenure, Mall of America grew into the top-followed retail destination on Instagram in the US — outpacing competitors through consistent, culture-driven content strategy.

Viral Moments, On Purpose

Captured and amplified viral celebrity moments with JoJo Siwa, James Charles, and Why Don't We, to name a few — turning in-mall appearances into nationally trending social content that drove millions of organic impressions.

Culture, Not Just Content

Built a social presence that felt like a media brand, not a mall — blending entertainment, pop culture, and community storytelling to make MOA one of the most-engaged retail accounts in the country.

KPIs? Exceeded.

Consistently met and exceeded KPIs across follower growth, engagement rate, response time, and campaign reach — delivering results that went beyond targets and set new benchmarks for the brand's social performance.

What I Do

Core Skills

01Social Media Strategy
02Content Creation & Production
03Creator Collaboration & Partnerships
04Brand Management
05Campaign Management
06Copywriting & Copyediting (AP Style)
07Community Management
08Film & TV Publicity
09Crisis PR
10Event Management & Production
Platforms
Instagram · TikTok · Facebook · X / Twitter · LinkedIn · YouTube · Pinterest
Tools & Tech
Khoros · Hootsuite · Later · Adobe Creative Suite · Meta Business Suite · Asana
Industries
Entertainment & Film · Retail & Shopping · Music & Events · Lifestyle & Consumer Brands
Location
US-based — relocating to London, UK in July 2026. Open to UK & EU opportunities.
01

Project Portfolio

Celebrity Collabs

Collaborated with A-list celebrities and major content creators on album & film releases, grand store openings, and tour stops — integrating high-profile moments into overarching social strategy to maximize reach and cultural impact.

JoJo SiwaMark WahlbergJames CharlesSarah Jessica ParkerLewis CapaldiJeffree StarDavid HarbourEugenio DerbezSabrina CarpenterShane DawsonBuddy ValastroGrumpy CatJustin BaldoniIsabela MercedLittle MixYungbludWhy Don't We
JoJo Siwa at Mall of America for Nickelodeon special — 1,670 likes
James Charles x Morphe at Mall of America — 10K likes
Jeffree Star x Shane Dawson Conspiracy Collection launch at Mall of America — 7,265 likes
Lewis Capaldi meet and greet at Mall of America — 699 likes
Mark & Donnie Wahlberg Wahlburgers grand opening at Mall of America — 2,638 likes
Buddy Valastro Carlo's Bake Shop grand opening at Mall of America
David Harbour Stranger Things 3 appearance at Mall of America
James Charles x Morphe team photo at Mall of America
Clouds cast Choir for a Cause at Mall of America — 2,455 likes
Grumpy Cat CatScratchParty at Mall of America — 1,146 likes
02

Project Portfolio

Film & TV Publicity

Secured editorial press coverage for film & television at Allied Global Marketing on behalf of Paramount Pictures, A24, DreamWorks, and Searchlight Pictures — specializing in Oscar-season campaigns and theatrical releases.

A24
Everything Everywhere All At Once
Oscar Nominated
A24
Past Lives
Oscar Nominated
A24
The Whale
Oscar Nominated
A24
Talk to Me
A24
Beau is Afraid
Searchlight
The Menu
Oscar Nominated
Searchlight
The Banshees of Inisherin
Oscar Nominated
Searchlight
Empire of Light
Oscar Nominated
Searchlight
Flamin' Hot
Searchlight
Rye Lane
Paramount
Babylon
Oscar Nominated
Paramount
Mission Impossible: Dead Reckoning Pt. 1
Oscar Nominated
Paramount
80 for Brady
Paramount
Transformers: Rise of the Beasts
Paramount
SCREAM VI
Paramount
Teenage Mutant Ninja Turtles: Mutant Mayhem
Paramount
Paw Patrol: The Mighty Movie
Paramount
Dungeons & Dragons: Honor Among Thieves
Warner Bros.
Barbie
Oscar Nominated
Amazon Prime Video
Mammals

Press Coverage & Events

Star Tribune — Flamin Hot press coverage
Empire Magazine — Past Lives
Star Tribune — Mission Impossible review
Barbie press screening event
Babylon press screening
Billy Porter Interview - 80 For Brady
Upper Michigan Today - Higher Love Summer Jubilee TV segment
SCREAM VI Manicure & Movie Giveaway - nailninjaminneapolis — 555 likes, 490 comments
Gabby's Dollhouse #DWGabbyOnTheGo tour at Mall of America
03

Project Portfolio

Content Creation & Strategy

Developed and executed end-to-end social media content strategies across Instagram, Facebook, TikTok, and LinkedIn — from ideation and production to scheduling, publishing, and performance analysis. Created visually engaging posts, reels, and stories tailored to target audiences, with a focus on brand consistency, community engagement, and leveraging platform trends, keywords, and hashtags to drive reach, grow followings, and deliver measurable results.

Loyal2Local Dickinson — Edelweiss Coffee branded coffee sleeves
Find Higher Love at NFL Draft — Lambeau Stadium
Loyal2Local Dickinson — O.M.GIGI shop promotion
Studio 310 — home refresh Facebook post
Gearing Up + Embracing the Bold North — by Stefanie Mooney
Featured by
Nickelodeon

Collaborated with the Nickelodeon social media team to create content unique to Mall of America and Nickelodeon Universe to be shared by Nickelodeon on their own social media channels — used across various promotions and campaigns. A testament to content quality strong enough to earn placement on one of the world's most-recognized entertainment brands.

Work History

Experience

Mall of America
Social Media Specialist
Bloomington, MN
  • Grew Instagram from 15K to 80K followers in 12 months (433% growth) through strategic content programming, influencer partnerships, and trend-driven storytelling.
  • Achieved 25% month-over-month TikTok follower growth by building a distinctive video content strategy from the ground up.
  • Orchestrated celebrity and creator collaborations with 100+ influencers — including JoJo Siwa, Mark Wahlberg, James Charles, Lewis Capaldi, and David Harbour — generating millions of impressions.
  • Led branded hashtag campaign reaching 100M+ users across campaigns, viral moments, and years of social strategy; trended locally and nationally on X/Twitter multiple times.
  • Cut average social media response time from 24 hours to 5 minutes by implementing a listening platform and streamlined community workflows.
  • Maintained 98% engagement rate across all channels including live webchat through proactive community management.
  • Produced and published thousands of pieces of content across Facebook, Instagram, X/Twitter, TikTok, YouTube, and LinkedIn.
Allied Global Marketing
Film & TV Publicist
Minneapolis, MN
  • Secured editorial press coverage for film & TV clients including Paramount Pictures, A24, DreamWorks Pictures, and Searchlight Pictures across Twin Cities and regional media.
  • Managed Oscar-season campaigns for award-nominated titles: Everything Everywhere All At Once, Past Lives, The Menu, Banshees of Inisherin, Barbie, Babylon, The Whale, Mission Impossible: — Dead Reckoning Pt. 1, and Empire of Light.
  • Built and maintained strong relationships with local journalists, TV producers, and radio talent to ensure consistent, high-quality media placements.
  • Coordinated press screenings, media junkets, and talent appearances in market.
  • Pitched tailored media angles for diverse title slates ranging from prestige indie films to major blockbusters.
Jostens
Content Specialist
Minneapolis, MN
  • Developed and managed social media content strategy across platforms for a nationally recognized consumer brand, focused on community-building and audience engagement.
  • Created copy, captions, and visual content for Instagram, Facebook, and LinkedIn — maintaining a consistent brand voice across channels.
  • Collaborated cross-functionally with marketing, creative, and product teams to align social content with broader campaign objectives and product launches.
  • Monitored performance analytics and reported on engagement trends to inform ongoing content strategy.
iHeartRadio
Social Media & Digital
Digital & Events
  • Supported digital content and social media operations for one of the largest audio entertainment brands in the US.
  • Assisted in event and programming coverage across social platforms, driving audience engagement around live events and artist activations.
  • Contributed to copywriting and community management across brand channels.
Social by Stefanie
Founder & Consultant
Freelance / Consultancy
  • Founded and operated a boutique social media consultancy providing strategy, content creation, and community management for small businesses and lifestyle brands.
  • Delivered tailored social media audits, content calendars, and copywriting across Instagram, Facebook, TikTok, and LinkedIn for clients across retail, lifestyle, and local business sectors.
  • Managed client relationships end-to-end: from initial strategy through execution and performance reporting.

Let's make
something great.

Every great brand has a story worth telling — and I'd love to help tell yours. If you're looking for someone who brings both strategic thinking and creative instinct to social media, publicity and marketing, I would love to connect!

Email Me LinkedIn ↗
Emailstefanie.m.mooney@gmail.com
Phone+1 (906) 221-7714
LinkedIn/in/stefaniemooney
BasedLondon, UK — from July 2026